Someone over at UPN figured out that I love Veronica Mars
and added me to an e-mail list for fans. In the past couple of days, I've got an invitation to an on-line press conference, an invite to take picture of myself and friends watching the show (which would be hilarious because it show my friends cowering in fear as I'd threatened to kill any of them is they spoke during the show...) and today they sent over a press-release about the show moving to Tuesdays. Here's the official word:
We wanted to let you know that UPN announced today that they are moving Veronica Mars back to her original time period on Tuesdays at 9 PM. Starting April 11, tune in to UPN on Tuesday nights to catch all new episodes of Veronica Mars through the season finale on May 9. Repeats will air on Wednesday nights at 9 pm ET/PT for the first couple of weeks. The hope is that more people will be able to tune-in to Veronica on Tuesdays. So, tell all your friends that there are no excuses now not to watch Veronica Mars!
My thoughts are--guess the show wasn't holding up well against American Idol. My next thought was--why the hell do you need to watch the American Idol results show? It's not like the results aren't readily reported on every news outlet and Internet site in the world. I can't imagine why you'd sit there for half an hour waiting for a result that is not going to come until the end of the show. But then again, I don't quite understand the appeal of American Idol to begin with.
And it's not like this Tuesday slot is plum one. We've got Scrubs
on and that new CBS show The Unit
is doing pretty well. Also, I wonder if some the audience erosion is that Veronica Mars
repeats on the weekend in most UPN markets. I wonder how many fans choose to watch Lost
or American Idol
knowing they've got a second chance to catch up to Veronica later. Don't get me wrong--I love the second chance, but I wonder if that is having a negative impact on the ratings.
I must admit, part of me is worried about the impact this will have for a third season....
posted by Michael Hickerson at 3/23/2006 02:04:00 PM