A couple of months ago, I posted some comments
about the latest Hardees' commercial for their Western Bacon Thickburger. It was the one that featured an attractive woman riding a mechanical bull while eating a thickburger.
Well, now Hardees' has two new ads out and they're raising a few eyebrows. (You can get full descriptions of them and actually download all three here
I've seen the two commericals in question--fist in mouth and mouth full of straws--and I have to admit they did what Hardees wanted--they got my attention. And I will admit that I wondered--have they maybe crossed the line here?
Of course, after my last few experiences eating at Hardees, I wish they'd put a bit more time into improving the service at the restaurants and not just the food. Also, after reading about the double thick burger and the huge amount of calories and fat it contains, I doubt I'll be ordering one any time.
posted by Michael Hickerson at 1/11/2005 09:02:00 AM