Today's
Nashville City Paper had
an interesting little editorial about a study on the things in life that people won't skimp on.
Here's the list:
1. Personal computers
2. Meat
3. Home or apartment itself
4. Furniture
5. Sit-down restaurants
6. Cars
7. Bedding
8. Kitchen appliances
9. Home entertainment products
10. Travel/vacations
And here's the things that people aren't willing to "trade down" on in buying:
1. Canned foods
2. Dry goods
3. Snack foods
4. Household cleaners
5. Paper products
6. Fast-service restaurants
7. Accessories
8. Soft drinks
9. Bottled water
10. Over-the-counter health remedies
The study, conducted by Boston Consulting Group looked at shoppers who make more than $50,000 annually in their household. I found it extremely interesting to see that a lot of people are cut corners on the small things--what you probably purchase every day--and not on the larger things such as computers.
posted by Michael Hickerson at 12/28/2004 07:44:00 PM |
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