Sonic has a deal on Tuesdays where you can get five burgers for five bucks after five p.m. Well, one of the Sonic's here in the big-city of Smyrna has a McDonald's right next door to it. And I've noticed driving past it that their sign says--five double cheeseburgers for five dollars on Tuesday. Which leads you think--wow, that's a pretty good deal until you realize that the double cheeseburger at McDonalds is on the dollar menu so you could get just one for a buck any time you want. It's all about the advertising. Reminds of this time in high school when my buddy, Doug, was selling band candy for fifty cents and someone asked him if he could make a better deal. Without batting an eye, Doug said, "Alright, two for a dollar." And he made the sale--two for a dollar. I guess it's all about the perception that you're getting a good deal...
Speaking of good deals--anyone else hate getting junk mail? Specifically those ads from car places where it states--official correspondence only for the person that it's addressed to. That always tends to freak me out a bit when I first see it. I guess my mind just charges to the worst case scenario and so I rip it open and then am annoyed that it's only offering me a chance to buy a new car (Hello?!?--no permanent full-time work! How the hell am I gonna afford a new car?!?). Today's envelope came and it looked pretty darn official--so much so that I was thinking--oh no, something is up with the registration of the car or my voting registration and dear heavens, how long will it take to get all this sorted out. And I open it up and it's the offer of a new car. Honestly, I know we can get privacy director call blocking for the phones...could I somehow get a forcefield for my mailbox that would scan the mail and determine the stuff that really is of relevance to my life and beam the rest into outer space?
posted by Michael Hickerson at 7/13/2004 06:58:00 PM